Unfiltered is an online platform delivering films and features that spark debate, provoke thought, and explore tech-led breakthroughs in health and performance. The brand identity needed to reflect authority, curiosity, and modernity while nodding to the journalistic rigor behind the content. We combined Helvetica Now with Century Old Style to merge contemporary and classic references, pairing it with bright blue and green accents to give a subtle tech-forward energy. The resulting identity balances clarity, credibility, and a forward-looking aesthetic that resonates with a curious, informed audience.