09

09

PCP EASY MONEY.

PCP EASY MONEY.

Client

Client

PCP Claimback

PCP Claimback

Type

Type

Creative

Creative

,

,

Year

Year

2024

2024

About

About

Easy Money was a campaign designed to highlight how simple it is to make a claim online. Using a mock bank heist scenario, we created a narrative of desperation and urgency, tying it to the brand pay-off: There are easier ways to make money.My role focused on the creative and set design for the heist, helping bring the concept to life visually and making the story engaging and cinematic.

“Easy Money” was a campaign designed to highlight how simple it is to make a claim online. Using a mock bank heist scenario, we created a narrative of desperation and urgency, tying it to the brand pay-off: “There are easier ways to make money.” My role focused on the creative and set design for the heist, helping bring the concept to life visually and making the story engaging and cinematic.

The campaign combined humour, narrative, and visual storytelling to make a practical message memorable and compelling.

Credits

Noah Jenkins

Creative Director

Isabella Brooks

Designer

James Hughes

Motion Designer

Maria White

Copywriter

Quote

The campaign combined humour, narrative, and visual storytelling to make a practical message memorable and compelling.

Noah Jenkins, CEO

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