09
09
PCP EASY MONEY.
PCP EASY MONEY.
Client
Client
PCP Claimback
PCP Claimback
Type
Type
Creative
Creative
,
,
Year
Year
2024
2024
About
About
“Easy Money” was a campaign designed to highlight how simple it is to make a claim online. Using a mock bank heist scenario, we created a narrative of desperation and urgency, tying it to the brand pay-off: “There are easier ways to make money.”My role focused on the creative and set design for the heist, helping bring the concept to life visually and making the story engaging and cinematic.
“Easy Money” was a campaign designed to highlight how simple it is to make a claim online. Using a mock bank heist scenario, we created a narrative of desperation and urgency, tying it to the brand pay-off: “There are easier ways to make money.” My role focused on the creative and set design for the heist, helping bring the concept to life visually and making the story engaging and cinematic.





















The campaign combined humour, narrative, and visual storytelling to make a practical message memorable and compelling.
Credits
Noah Jenkins
Creative Director
Isabella Brooks
Designer
James Hughes
Motion Designer
Maria White
Copywriter
Quote
The campaign combined humour, narrative, and visual storytelling to make a practical message memorable and compelling.
Noah Jenkins, CEO

