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Veritas Labs
Veritas Labs
Client
Client
Veritas Labs
Veritas Labs
Type
Type
Brand Identity
Brand Identity
,
,
Packaging Design
Packaging Design
Year
Year
2025
2025
About
About
Veritas was born from frustration with the noise and misinformation dominating the supplement industry. The brief was clear: create a brand from the ground up that cuts through the hype with honesty, science, and style. People want transparency, real science, and a brand they can trust — so the identity reflects that with simple, impactful typography, soft blur highlights on key messaging, and see-through packaging elements that make transparency tangible. The tone is direct, informed, and refreshingly candid.
Veritas was born from frustration with the noise and misinformation dominating the supplement industry. The brief was clear: create a brand from the ground up that cuts through the hype with honesty, science, and style. People want transparency, real science, and a brand they can trust — so the identity reflects that with simple, impactful typography, soft blur highlights on key messaging, and see-through packaging elements that make transparency tangible. The tone is direct, informed, and refreshingly candid.
Veritas sets a new standard for honesty in health. It’s more than a supplement brand - it’s a promise to challenge an industry and elevate what people expect from it.
Credits
Quote
Veritas sets a new standard for honesty in health. It’s more than a supplement brand - it’s a promise to challenge an industry and elevate what people expect from it.
Noah Jenkins, CEO
