Out For Blood was built to break the mould of traditional agencies. Positioned as a new breed specialising in sport, health, wellness, and technology, we set out to create an identity that is bold, fast-paced, and unapologetically disruptive. The logo, featuring twin curved “X” forms with a central “O,” symbolises both an interconnected ecosystem of brands and the agency’s name. A monochrome palette keeps the focus on the work itself, while a pairing of ITC Garamond Std with Everett introduces both style and a tech-forward edge. Our dark, slightly sinister aesthetic made a clear statement: we were here to provoke, adapt, and deliver creative that resonates.